Zhang Houqi believes that the Internet is subverting the automotive industry, and automotive products themselves are becoming computers and mobile terminals.E-commerce has promoted the innovation of business models and achieved significant optimization of the cost structure.The impact of e-commerce on the future business model is especially reflected in the circulation, manufacturing integration, technological innovation and service industry. The impact on the automotive industry makes manufacturers pay more attention to product portfolio data, multiple varieties and small batches, and modular production. This provides an industry-wide supply chain service platform.

With the arrival of the Internet, e-commerce of auto parts is nothing new.In fact, before the rise of the concept of Internet+, the touch-net and e-commerce operations of auto parts have already taken the lead in many other industries.Then, under the situation of “swimming the Internet and the fire” in various industries, the auto distributors are doing well, and they might as well follow the reporter to discuss with several senior domestic experts.

Auto distributors are gaining momentum. In the past year, two Chinese Internet e-commerce giants, Alibaba and JD.com, have gone public in the United States, once again setting off a huge boom in Internet e-commerce.At the same time, in the automotive aftermarket, Internet e-commerce and Internet service companies have also sprung up one by one. There is no worries about raising a car, Yi'an, Che Ant, Che Xiaodi, Zhongchi Chefu, Taoqi stalls, and trucks. Latin, Zhuge car repair, car maintenance, Tuhu car maintenance, e maintenance, i maintenance, etc., on the two major stages of appearance and financing, you sing and I will appear on the stage, demonstrating the economic characteristics above the cusp.

Take the on-site maintenance service that has just emerged as an example. Carradine, which entered the automotive aftermarket in 2012, spent 2 years miniaturizing all tools and standardized all on-site service procedures and produced them into a book. Maintenance technicians only need 5 minutes. All tools can be stuffed into the trunk of the car.In Carradine’s service, the maintenance of each car takes an average of 45 minutes, plus 30 minutes on the road, and an order takes about 75 minutes.For customers, they can enjoy the immediate service delivered to their door with the touch of their fingers, which is much more pleasant than waiting in a long queue at a fixed maintenance shop.

The transition from distributors to service providers, the Internet brings people to interconnection, that is, symmetry of information.Therefore, all business models established in the age of information asymmetry will be tested in the Internet age.Wang Duyang, President of the National Commercial Vehicle Parts Production and Marketing Federation and President of China Auto Parts Sales Co., Ltd., pointed out that information symmetry realizes the direct communication of information from manufacturers to consumers, making it possible for the vertical development of product sales, and therefore the vertical development of services in the automotive aftermarket. It is an inevitable trend.

From the perspective of product manufacturing analysis, Wang Duyang believes that information symmetry will enable consumers to learn more about and purchase original accessories and accessories from supporting enterprises. The situation of homogeneity of accessories and the proliferation of multiple brands will gradually be improved, and the opportunity to survive by information asymmetry There will be fewer and fewer purchases relying on relationships and contacts, product brands will gradually be concentrated, and second and third types of brands will gradually withdraw and move toward OEM.

From the perspective of product circulation, Wang Duyang believes that the symmetry of information will make it more and more difficult for dealers to buy and sell to earn the difference, and it will also make customer service more and more sinking to the end consumer.In the era of the distribution economy, the market environment for dealers is shaking. The model of storage, transportation, and service will gradually emerge. Multi-level wholesalers will gradually withdraw from the market. Single-brand and single-variety distribution will be difficult to sustain. Integrated channels Service providers will gradually rise, and distributors will surely become out-and-out service providers.

When analyzing the transformation of China's auto parts distribution business model, Zhang Houqi, former vice president of Lenovo Group and president of Zhongchi Auto Parts E-commerce Company, said that auto parts distribution has moved from the distribution stage to the chain stage to the e-commerce stage. The intermediate link between the factory and the distributor or direct consumer originally required multiple distributors or chain merchants. After entering the e-commerce model, the intermediate link only needs one e-commerce platform.It will reduce the price increase rate of the original 25%-40% distribution model and the 15%-25% chain model price increase rate to the 2%-7% price increase rate of the self-operated e-commerce B10C model. It is a rare market opportunity.Zhang Houqi believes that the Internet is subverting the automotive industry, and automotive products themselves are becoming computers and mobile terminals.E-commerce has promoted the innovation of business models and achieved significant optimization of the cost structure.The impact of e-commerce on the future business model is especially reflected in the circulation, manufacturing integration, technological innovation and service industry. The impact on the automotive industry makes manufacturers pay more attention to product portfolio data, multiple varieties and small batches, and modular production. This provides an industry-wide supply chain service platform.End consumers will pay more attention to the price comparison of standardized products to meet individual needs.